It is on the packet, just not upfront. It's just annoying me. And, tbh, if it were 2-3% formula it wouldn't bother me, most food has 2-3% dried milk in. But it's half formula and one third rice. I have in baby rice if I'd wanted DS to have that for breakfast. It's 4% fruit, which it is labelled as.

I hate the "sweetened with grape juice" stuff too. DS likes normal food!

BTW, the hipp website has this stuff on, you can see the labels and marketting:

"A delicious blend of organic ground rice with banana and peach. Just add water
HiPP organic dried recipe, gluten free and suitable for your baby from four months"

and

"HiPP Organic Dried Recipe, gluten free and suitable for your baby from four months
A delicious blend of organic semolina with peach and banana. Just add water.
You can buy the HiPP Organic Peach and Banana dried recipe in the UK by the case of 6 x 230g packs or as part of a mixed case of our dried baby food recipes direct from the HiPP Shop. Delivery is free too!"

Where does that say formula? On the back of the packet it says "baby's usual milk or water", thus distancing from added formula even more. The ingredients are hidden away on the website too. Yes, you can find them, but you can also buy without seeing them.