The Australian Breastfeeding Association recently met with officials and parliamentarians in Canberra to argue that infant food labelling regulations should immediately be revised to reflect the six-month health recommendation. Unfortunately, industry lobbying may undermine Australia's new 'six-month' exclusive breastfeeding guideline, and delay indefinitely any changes to our baby food labelling laws. We were told that Australia might not update our baby food labelling rules, as New Zealand is not amending its public health guidelines to reflect the new evidence. The minimum recommendation in New Zealand is just four months of exclusive breastfeeding. Industry argues that changing Australian labelling laws to reflect the six months recommendation would make our rules inconsistent with New Zealand 'standards'.
Also, we were told, another two years could pass before consumers see a difference in baby food labels on supermarket shelves, unless government regulators can be persuaded they need to invoke special fast-tracking provisions to protect public health.
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