I had bought stage 2 formula (and used to mix this with his cereal). I've offered him formula in a cup - which he wasn't too fussed on and wouldn't drink and I've offered cows milk and he still didn't like it. DH picked up Bellamy's toddler milk by accident and well, the little one loves it! He will polish off a bottle in no time. I'm guessing it must have inordinate amounts of sugar or something else in the flavouring that he likes. I agree the whole thing is a gimmick and they don't really need it but, FWIW I would like him to have a cup of milk during the day and, there are worse things I could be giving him!

At the moment he's having 2 - 3 BFs a day. I give him some toddler milk when I feel like he isn't getting enough from me as it feels like my supply has dropped considerably.