Umm... I just saw an add for formula encouraging mums to 'move on' from breastfeeding

[aussienic]

Because then who advertises the competition? The alternative isn't another company with the finances to compete, there is no money in breastfeeding (arguably there is potential for Governments to save money etc but you know what I mean). There should be readily available information for those who need to explore ABM options but I don't agree advertisement is the answer to that nor should it occur in my opinion.

There is information readily available.. Its called the internet, library, GP, health nurses.. Friends, family.. If you are interested in exploring options then you do so.. I don't see anything wrong with advertising.. Tune it out if you aren't interested. My kids are taught that BF is best but I also tell them that sometimes either by choice or not some parents choose formula..

[Jellyfish]

Formula is already very normalized in society as demonstrated by MadB and Kaytee's thoughts prior to joining BB; I was another who thought moving to formula was what happened at 6mo before I had DD so I don't agree with flooding the advertising market with a product that will work to support this line of thinking when breastfeeding will be unable to match the exposure. Breastfeeding rates are increasing but they are still low, personally I cannot support something that might compromise this further as I don't believe it is in societies best interests.