Oh gosh... really.. there is nothing wrong with the add. Its not shoving it in your face its just saying "if YOU decide to move on from breastfeeding etc" The add still leaves the decision totally up to you. They are like any company really, they will do what they have to do to sell their product. I have always thought that it was quite a pro breastfeeding add for a formula add. It does say on the add though that WHO reccomends breastfeeding for atleast 2 years.

Another completley unessesary (sp?) formula VS breastfeeding debate..
well said.

I read this late last night and just rolled my eyes and thought 'here we go AGAIN'.

From a pro-BF who also dabbled with formula (when all the expressing became too much), these threads are just so boring and quite frankly annoying. So much of this has been said (and argued) before.