Ok, I couldn't find the actual Aussie advert, but this is pretty similar >> [link removed by Onyx because we don't allow ABM advertising on BB ]
Who breastfeeds standing up bouncing up and down? That baby doesn't even look attached ... No wonder Mums feel discouraged and overhwelmed, the image they've portrayed of what breastfeeding looks like is absurd!
The 'grown up' baby is only 15 months, WHO recommends continued breastfeeding up to 2 years age (and longer), and the text of the advert says "For when your toddler is not getting the nurtrients they need" ....
It is the most confusing, stupid advertisement I've ever seen!
They go from "nothing compares to breastmilk" to basically saying after 12 months your baby won't be getting the nutrients they need from breastmilk so you should supplement with formula or move on completely to formula...
Last edited by Phteven; September 16th, 2011 at 11:20 AM.
: link removed by Onyx because we don't allow ABM advertising on BB ;)
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