Who breastfeeds standing up bouncing up and down?
Lol, I do. Not the whole feed, but DD prefers me to be standing, and when she's overtired and being fussy the only way to get her to attach is to be standing, slightly jigging her. She looks at me for a while and finally latches on. I can only sit down once she's been going for a while.

Anywho, re this ad, I agree completely with Onyx, that there is a big difference between advertising and information. This commercial is not at all about giving information about formula, it's about selling their product. They're not even trying to sell the product over other formula companies, they seem to be specifically targeting breastfeeding.

I also agree that these commercials work to normalise FF/toddler milk. I don't think there's anything wrong with infant formula if it's needed for whatever reason, plenty of mums need it and should have access to information to choose the right one. But the toddler formula is a different story. Before TTC, and before joining BB, I thought once a baby was a certain age you gave them formula. It's just what you do. A colleague that I saw yesterday (has no children) I reckon thinks the same thing. She made a throw away comment along the lines of "when she's older and starts formula" as if it's just what you do.

It's that part of the advertising that I really don't agree with.