We have got a large scale advertising campaign coming up regarding 'best practice' infant nutrition..this will be released later in the year, but will explain the importance of starting single ingredient 1st foods, from 6 mths and that bubs don't actually need juice, dessert etc..that they are not 'everyday foods'..we hope that by taking the best for bubs approach we will be trusted by parents..although i fully expect we won't profit like perhaps we could.but being a mum i couldn't live with myself if we were profiting to bubs detriment..glad to hear from so many informed mums BTW


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I know I have been unwell recently & have had to buy some baby food products. BUT there is a difference on being informed & buying food that is right for your child, and buying products just because they say they are okay for your child. Does that make sense?

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