I agree with Tan, you don't need the expensive advertising! Papers and internet are all you really need!!

Having worked in Real Estate I can tell you that the only reason they try and sell you all the pretty extras like the beautiful big lit boards, glossy brochures etc is for their image! The internet is a great source and usually the first place people go to find properties as well as local papers. I would stick with the basic package, all agents are able to create their own brochures to distribute to potential purchasers and if they do will charge you a minimal cost.

Hth!