Wow what an overwhelming positive response - so great to see as I just got ours last week for DD from amberbebe, DH is soooooo skeptical. Calls it "hippy ****". Bah. Anyway I think it looks adorable and am hoping it will work. I don't think DD is really teething atm but I guess we will know if it works when the first tooth cuts through! I figure for $40 I am happy to give it a go, especially with all the good reports on BB. Yet another reason why I love this forum!