I love being asked about my DS's necklace because I love telling people what it does and how my DS's teeth have come through with very little panadol/nufofen. Most people think the baby/toddler chews on them, it's quite amusing I think it's great that the company is using the necklace in it's ads to raise awerness about it, even though it's on a bottle of madication! There was an article in the paper recently about Miranda Kerr's baby wearing it (and a picture of course ), a lot of parents will now be asking what the necklace does .