I do it with Ashton for probably half the time at home. If we are out and about I don't, he always falls asleep in the pram or carrier. For his night sleeps I usually feed him then have snuggles in my bed until he falls asleep at 9pm. The he wakes during the night once for boob and comes into my bed and he probably falls asleep feeding... but I always go straight back to sleep once he is feeding.
I honestly don't see the problem. I would prefer the 10 minutes of feeding to sleep, or sometimes less, then the hour of crying because they want it and your saying no. It is also a comfort thing, why deny them that? I don't do it all the time and he will sleep without it. He goes to his dads every 2nd weekend and he is fine there and obviously he doesn't BF him lol He has a dummy and gets wrapped sometimes too.