LMAO I guess its like anything... people have things they love. I know quite a few people who switched from Kenwood to KA and find it better, so maybe its just a personal use thing. I think the best idea is probably to go into a store and check them out, better yet contact a few stores and see if they are doing demo's with different brands. I've had a KA for many many years and never had a problem with it. I love the fact that I can service it myself not something you can do with other brands. I also love the attachments that I have So for me its not useless... its very useful