Just an FYI, The home brand is bought from the original maker and put in a different packet. eg, home brand bread is actually tiptop. and 2 minute noodles are san remo.
I know that the product is the same Ali, i don't have an issue with the quality. It is the fact they screw the producers down, get the product for nothing and the end result is that the supermarket makes a better profit on someone elses product and the producer loses out.


My friends sells fruit to a big supermarket chain. In order to keep the contract with them they were pretty much forced (read: bullied) to sell them fruit for their own homebrand label at a price which was hardly profitable. They had no choice as the supermarket said they would stop buying their product all together if they didn't agree. The bigger the supermarkets get the more power they have. If they can push everyone out of the market and sell just their homebrand products then we will have no choice, and they will be able to dictate a price of their choice.