Our entire area used to sell seville oranges to the australian big brands and supermarkets until about a decade ago when the supermarkets starting running the show. The valley where I live pretty much supplied Australia with it's marmalade- then, just as in the story that Junglemum shared, the supermarkets started offering way less, and wouldn't buy from the companies our farmers were selling to- so now all of our farmers have had to change their hundred year business to suit whatever they can actually sell. I haven't said this well, but I won't buy homebrand frozen veggies, canned fruit or veg, or conserve. As far as I know, they do the same with meat and produce....