The big supermarkets put pressure on an organic meat producer DH used to deliver for. Basically, rebrand as us or we no longer buy from you. They are no longer in the major supermarkets.

Talking to the local dairy farmers, it seems to just have your brand on the shelf, you also have to sell at a reduced price to them for the own label.

Often you do find out who is the supplier, but it does change. So one year it could be an ok producer, but the following it could be someone who is not ethical supplying the homebrand.