I agree with Trill and would also be sceptical of this claim by the artifical milk manufacturer. Stick with a good quality live probiotic so often companies make claims about their products and only put in a token amount of active ingredient (not enough for it to be effective)... it's just a rip off. ETA: oh and good quality probiotics are expensive... i can't see it being economically viable for them to include it in their formula and still ask a r.r.p that the average person would be happy to pay.