If it's the same ad I saw, it wasn't just the probiotics they were claiming were supporting the immune system. They also seemed to be trying to imply that their formula was a great source of omega 3 fatty acids and a few other goodies... which I honestly thought would be better off coming from regular dietary sources rather than formula.

As another related question... There's now a HA toddler milk on the market... would there be any benefit in using that over regular milk after the age of 12 months when you have a child at high risk of allergies? Or, just another marketing ploy?

BW