The reason coup none works in the US is because they don't onsell to a discount food seller (like NoT Quite Right). They make the same amount for the coupons as they would to sell to a reseller. We have those discount shopping online sites now. So we have the same thing it's just that we pay more because there is another person in the equation. Most of the coupon stuff goes on sale because its discontinued or the packaging has changed. Or they are overburdened with stock that will end up past use by before it is sold.