But I think it all comes back to discussions we've had in the lead up to the BF enquiry that we all basically agreed that things need to be done to make BF the 'norm' and not the 'novelty' - why not make this a part of that movement? Why not try to stop bottles being sold with dolls? That's what the real issue is here and what I think Beckles was aiming at when she started the discussion - how can it possibly be seen as normal when there are other factors influencing choice?