I haven't seen the billboards but obviously they are aimed at non-Muslims of whom Christians make a large portion so I guess that mentioning Jesus would be to engage them.
As for the Archbishop, I would think that he doesn't want any of his flock poached.
Sounds like a clever marketing campaign which may be why the CEO of one organisation is getting his nose out of joint. If he was smarter, he'd realise it's just a grab for market share and do his bit to retain and increase his customer base rather than behaving like a sook.
Unless advertising is false or offensive (some anti-homosexuality messages spring to mind), then there's no basis for one company to whinge about another's marketing strategy. Maybe the archbishop needs to get a better ad agency on board.
Of course, the idea of truth in advertising when discussing religion seems ironic and could spout all sorts of debates. I'm curious as to how it could be regulated.
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