It reminds me of a scene from this movie called "Go", where this couple invite this other couple over and halfway through dinner the real reason comes out. They bring up this business called "confederated products" saying everything in their home is a result of confederated products.... the guy then goes "do you mean like amway", the husband says "no no, not amway, confederated products!" almost in frustration!
That's the first thing I thought of when I read your post the other day!