That is a very cool and unique business she has there. An x partner I was with for about 5 year was called cookie monster (by me) so one year I got him one of the giant plush cookie monster teddy bears. I had given him an Indian Healing stone at some point in our relationship and I ended up unpicking the stitching down the center seem near where the teddy bear heart would be and I put the healing stone in there which to me represented my partner. We eventually broke up and he died but gee it was so great having the teddy bear which really did represent him in more ways than one and it was wonderful that the bear was so huge, perfect for cuddles! I gave the teddy away years later and they never knew what it meant to me, but giving it away represented that I had 'let go' and I moved on.