Maybe with the current economic downturn/crisis consumers will have to get used to this kind of thing happening... be prepared to pay more or see the entire company fold I'd be devestated if Emmaljunga folded... no other pram company makes a pram with as much actual metal as Emma... the rest are just too plasticy. I think as consumers we are just going to have to assess our priorities a bit more carefully... choose quality over quantity... I don't think we can have both for much longer. It's going to be hard for many people i agree... but ideally people will opt for quality (they won't be able to afford to keep buying replacements, like the old days, things HAD to last)... and ideally companies producing poor quality products will fold... not the ones making high quality products. Here's hoping anyhow.