Soulful, I didnt consider the Bugaboo. I am a bit over them.

I like the Joolz as it is a bit fresh looking as well as having the features I wanted.

My "cant do without" list came down to;
# four wheel (have a three wheel with DS and while they are great when bubs is little, as they get heavier I found it more "tippy"
# pump up tyres, we live in an area without many footpaths so solid or plastic tyres would make the ride too hard
# height, I am nearly 6 foot (as is DH) so the pram base and handle had to be good for my back
# sturdy, I dont mind a bit of extra weight in the pram if it means a more sturdy and reliable pram (DS pram is five years old and now a bit tired looking but still strong)
# funky, lets face it, this time I wanted a funky looking pram too as its my last baby and I am too old to be sensible now

I think the Musty looks very solid and reliable too.