I agree, if it's only a short amount of time and you are ok with it then who cares what others may think.
We have the TV going in the morning, usually discovery channel or animal shows ect, but it gets turned off as soon as breakkie is over and isn't turned back on until DP gets home, sometimes well after the kids are in bed. I am actually more concerned about the electricity use than my kids sitting in front of it.... they won't sit still for anything lol, tv is no different.
To answer the question, my definition would be those who use the tv for hours and hours per day, not just 20min here and there while you make a meal or feed a baby, ect.
Bookmarks