In regards to food we talk about it in terms of what makes us grow big and strong, gives us energy to run, good for our eyes for seeing things etc. My kids eat their fair share of junk food and it isn't associated with weight, but not doing good things for us. We acknowledge that it does taste yummy though.
DD1 especially is starting to talk about looking beautiful in a particular dress, or when her hair is done or something and I always tell her that yes she does, but that while it is a pretty dress or whatever, its her that's beautiful and not what she's wearing. We talk about people coming in all sorts of shapes, sizes and colours but that none of that makes a person beautiful or good - its what that person does and how they behave. Dolls, tv shows etc that show "plastic" people are discussed as being silly cos that's not what really people are like.
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