Probably for the same reason those who don't want to do Santa talk about the true meaning of Christmas, as if those who do the Santa thing don't believe a true meaning, or go to church, etc and so on. There have been some references to this in previous posts.
This is not directed at you just the point you made. I've read here the for and against and often it's stated that "no we don't, we want them to know the true meaing" or no "we go to Church I want it to be about Santa". We do Santa, but it's not about Santa.
We do all these things and have Santa to, has not affected what I know and believe and I wish this for me kids also.
And FWIW, it is what it is, we are a multi-everything society/country, we all believe or do what we want. It is no one persons business one way or another what we choose. Just as I don't care if you choose no Santa, another shouldn't presume I've not chosen the birth of Jesus as my belief or knowledge. I actually get annoyed how as Santa doesn't seem to fit with the entire meaning (as it's seen) of Christmas, that this meaning is often taken away from those who do, do the Santa thing.
And for those who do go with the Santa thing and do not follow or believe the "true meaning" behind Christmas to be what it is for me, well that's none of my business either. We each choose our path, often from what we've known to the path that was chosen for us. So many things have changed over the years, over the top or not with Christmas or Santa it's everyone's choice either way.


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