My dog had his yearly shots just the other day, $93 inc kennel cough. I think that's fairly reasonable considering it could save his life or at least help prevent him from getting really sick!

TBH, and tell me if I'm out of line...but I don't think spending $100/year (I understand cost could vary between practices but I would assume they would all have fairly similar pricing) on vaccinations for a family pet should stretch the budget that much. If they can't afford that, then they probably shouldn't have the animal at all...or pay the price for not having it done, that price being the dog's life. chances are if they cant afford vaccinations then they probably can't afford the treatment if they get sick either.