I tend to disagree that someone with no prior eating issues could develop a problem during pregnancy. Think about all the extra hormones and anxieties that crop up out of nowhere during this time eg. depression developing in women with no prior indicators etc. I think that the added stress and pressure on top of these changes could definitely cause someone to develop a problem, especially if they didn't have particularly high self esteem to begin with.

I know many people with eating disorders and some can pin point a specific comment or action that set them on their way eg. a boy calling them thunder thighs at high school so I would assume that someone may easily be set off during pregnancy by a firend/colleague/whoever saying something insensitive like "gee you are big for 12 weeks - hope you don't keep growing at that rate" which seems to be a fairly common occurrence from BB members reports.

Additionally I don't think it is just a food issue - as a PP said their friend was a gym junkie. So while someone may be eating all the right things if they are obsessively exercising it can have the same result. It is all too easy to fall into the trap of obsessive exercise as it does have a similar effect to some drugs.

I find the tag quite offensive and think that it is something that shouldn't be brushed off or something that could affect any women not only from an eating perspective but an exercise perspective. The addedd pressure post-birth to slim down rapidly is also an issue as it does affect the ability to breastfeed etc. So it's not just during pregnancythat the pressure is on but also once the baby is here.