Excuses didn't work for me. My close family and friends noticed I wasn't drinking (and I only ever had 1 or 2 drinks anyway) so it was like a red rag to a bull for them. They didn't say anything about it until I told them I was pregnant, then said, stuff like "I thought so, I'd noticed you weren't drinking every time we saw you". I usually said stuff like I didn't feel like a drink today.

We ended up telling close family around around 8 weeks anyway as we got too excited and couldn't keep it too ourselves (all my losses were earlier than that).