I didn't get any the whole way through the pregnancy but once she was here, you could see a few faint white lines around my belly button and near my hips but they aren't very noticeable. I did use a mix of bio-oil and palmers cocoa butter the whole way through, and am using again this time. Whether it made a difference or not who knows but it smells so good and made my tummy feel nice and soft especially later one when its all stretched out!