The honest answer to this question is...... When it starts repeating on you!!!!!

Chocolate tastes best when it goes down and stays down. When it gives you heartburn....followed by reflux.... then you know you have had too much!!

Then again, you could be like me and push right on through the pain just so that you can say that you finished the King Sized Mars bar and the Chocolate Pudding by Sara Lee, washed down with a chocolate Big M and some double choc chip cookies...

Of course the fact that you then have to eat half a packet of quick eaze to get rid of the pain is something you might want to ommit from memory!

As far as wether it is good/bad or otherwise in pregnancy, I think that the old adage of "everything in moderation" might ring true.... But I have always liked pushing boundaries.