For the first few weeks I did nothing because of the c/s scar I had a few weepy bits & didn't want to make the scar worse, but after that I would gently rub oil around the area. Or the Palmers coco butter, something nice and creamy all around. My bb's took longer because they only got them after I started bf and then I didn't want to rub and have Matilda sucking on the oils ykwim? So I worked on them a few months down the track. But my belly after around 6 weeks I would massage & exfoliate and I did that 1-2 times a day. HTH! I may be a lucky one though