i think the "problem" is that, as a society, we're used to using chemical shampoos that have an artificial conditioning factor to them - so what we feel is clean is actually the chemical layer. at first i thought it wasn't cleaning my hair properly for this reason - but the way it felt afterwards, the fact i only need a very small amount of anti frizz crap instead of masses of it, showed me that it was clean. i also find that my hair doesn't feel heavily conditioned but it's healthier in general. the newer formula they have recently been testing is thicker than previous versions, seems to lather a bit more and leaves hair feeling a bit more conditioned





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