Hi Jacquelyn

I like your idea !!! Designer clothing for tots is definitely a current trend in childrens clothing, you only have to look at the well known labels i.e. country road and so on are all getting into children’s designer clothing in a big way.

I suggest; hedge your bets both ways - certainly try getting into the mothers groups however I do believe it would be hard initially... the large party plan like businesses i.e. Avon etc do so well because they have mass - a number of party planners selling their wares, where as in your case its just you. Which is why I suggest you try Ebay - even consider taking a course on how to successfully sell on Ebay opening your own store - not only is it relatively cheap to start you can test the waters to see if it works. Also you have access to world wide target markets in all countries where as holding informal sessions with Mums groups limits the number of target customers you can reach. Ebay is an excellent means to sell designer clothing. I personally believe designer clothing does extremely well on Ebay having sold all my Alannah Hill (work clothes) on ebay after the kids come along.

I would also consider market stalls in some of the upper market areas where you live. If you contact your local council or city council they should be able to give you a list of such market stalls (where and when). Consider researching those in the upper market suburbs where you live and see what type of stalls are operating at the market - whether your target market would frequent there or not. Make sure you research first as you don’t want to sign up for a stall to realise your target customer doesn’t shop there.

In essence you need to work out who is your target customer, and where would they shop for your product.

Feel free to email me who you wish to discuss more… as I realise I have gone on a bit opps. Cheers (sonia@showmummythemoney.com.au)
Sonia