Angelique I am having the same problem but it is 7am not pm. Cooper has been awake since 7:30 and eventually fell asleep at midday in the pram in the supermarket. This has been going on for a week now and I have tried everything, he just fights sleeping. The rest of the day/night he settles right away...not sure what to try next. The pram and car settles him, but its too damn cold and crazy to be walking at that time of day, especially in Melbourne.