I love it too. My DD was in it from birth and she was so snuggly - she would be asleep within a minute of me putting her in and would sleep the whole time we were out and about. I never had any concerns about her falling out. The only problem I found was that she is quite long and so she got too long to go sideways in it by about 4 months, and she wasn't comfy in a frog position so I had to stop using it with her until just recently when I was comfortable with her in it in a "sitting" position.