The older Seth got the earlier I'd put him down. I'd start 10 minutes earlier, and then after a week bring it down another 10 minutes. Yes he started getting up earlier but that was fine as Paris had Kinder & then school anyway. Now he can got to bed at 7 on a school night and he's fine. When Paris was a baby we didn't care so much as we had no obligations, but she would definitely be in bed by 9.