This is NOT a FF vs BF debate!!!!!!!. If you FF, you are doing the best thing for YOUR baby. Why constantly feel down or attacked about this issue? Fact of the matter is, the add is a sneaky and backwards way of saying, your child still needs all this fabbo stuff we pack into toddler formula...including sugar. They dont. Toddler formula and infant formula are different. If you feed your baby formula, you are not a bad parent. A bad parent lets their child starve.

ETA I am not, and will never be anti formula. I am pro bf, if it's possible. If it's not, well, aren't we lucky we live in a country where formula is readily available on every supermarket shelf. People who FF have made the right decision for their child, it makes me sad to see such guilt over that choice. We parents have enough guilt as it is
^^ THAT

This isn't a FF vs Bf debate, or an attack on FF mums or anything. If your child is fed, warm, clean and loved you are a wonderful Mum doing the very best for your baby regardless of BF or FF.

What this is about, is big companies advertising formula in a way that is deceiving IMO.