its just a spill to scare parents into thinking that solid foods and bm/ cows milk isnt satisfactory for toddlers and that they need more nutrients, total crock of boy cows poo really.
i can see its place if ur toddler really hasnt gotten into the food thing yet and u are no longer breast feeding, but i hope parents are well enough informed to know itd just a ploy.

i also cant stand the ad that insinuates that toddlers who drink a certain brand of toddler formula (cant remember which one) have stronger immune systems then those dont drink it.