I agree with you on the point of not making formular feeding mums feel bad, I had alot of this when I stopped feeding both of my children but it was mainly from the SIL from hell LOL, I also agree that Breast feeding can be an in your face thing, but having said that I do think that this and education are very different, I think that yes when I had my DS I was not given the oppurtunity to even say 'hmm maybe I will just formular feed' I just had no choice or it felt that way for me anyway, but I also had no education, no one to sit with me and show me how to attach him properly no information, nothing at all, I think the aim of the advertising needs to be to make public more accepting of BF and not so shamed about it, I dont think it needs to be there to make formular feeders feel terrible about their decissions, as I dont feel thats fair either, I know how hard it was for me to make the choice to stop BF and with the added pressure I was made to feel like i had commited a crime against my baby and that felt truly awful.





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