I've lost around 10kg by reducing portions rather than fussing about low fat, carbs, oils etc etc. I still eat butter, drink full fat milk, chocolate, the odd cake but my day to day eating is lots of veggies , lean meat etc.
Does he drink much alcohol? A lot of my excess weight was down to wine
Would you consider something like the CSIRO eating plan? It is kind of a diet but also just a healthy eating plan (it gives you menu plans and recipes, all calculated so you cover the recommended intake of fruit, veg, calcium, wholegrain breads and cereals etc etc.). It is very specific about portion sizes and the 'how' of a healthy diet which allows you to loose weight. The recipes are really nice so you feel like you are eating 'good' food not diet food ITMS.
Portion control and drink lots of water, eat a balanced diet with lots of vegetables, protein and fruit.
Energy in = energy out. If he's eating a normal diet without too much junk food (refined foods/sugars/fats/salts), and if he exercises 'til he's too puffed out to talk easily, for about 45 mins every day, there should be weight loss.
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