I don't think its a hoax, but i'm sure you need to be careful as im sure there would be a few creeps out there. There was an artical about it on 60min on 31.8.12

http://sixtyminutes.ninemsn.com.au/a...spx?id=8525349

It seems Legit. I was just hoping for some first hand reviews from people who have used it!

Jenna