I haven't found many people calling my daughters princess. Whilst it does seem to me an odd thing to call them it doesn't bother me. They sometimes are princesses. Sometimes they are superheroes. Last month they were constantly chickens/dragons hatching from their blanket eggs. Last week they were dogs I had to walk around on a lead. This week DD2 is a grumpy old troll who needs a troll bridge house made a dozen times a day. They are fairies, they are giants, snails and dancers. If someone does call them princess then it is well and truly balanced out by everything else that they are.

There is a shift in the portrayal of princesses in pop culture lately - Brave, Frozen etc where the princess isn't sitting around waiting for a prince, she is out on her own mission.