All right, I have finished reading the article and while yes, I do think that advertisement with the bottle and proclaiming "The Baby killer" is rather confronting, the ad also includes the image of a baby from a third world country and in that instance, Formula feeding babies is a baby killer for many different reasons, including the fact that they live in unsantitary conditions, they do not have access to proper sterilising equipment, the can't afford to buy replacement formula, so they weaken the mix to make it last. I have even heard of a problem in Sri Lanka in an SBS health report that unscrupulous parents are taking the formula meant for their babies and selling it on the black market to the middle classes.

The article as a whole is more about the methods used by companies such as Nestle to find loopholes in legislation to market their products where they are not suitable and for every bit of progress made in these countries by BF Groups, Nestle seems to be right there behind them undoing all their work. Sure, pro breastfeeding groups are not going to win friends by being bullies and using shock tatics, and they themselves need to take a gentler approach and lobby governments to increase spending on education programs to get more mothers to BF. A lot is said about alternative products being marketed at the mothers from lower socioeconomic groups and that is where the goverment and pro breastfeeding groups should be making the effort to get those women successfully BF their babies - but the option should still be there to educate them about alternative feeding if the need arrises.

ETA - I don't doubt that the article is factual, but I do think they could have backed themselves up a bit better and included the results of the studies for clarification.