when i talk on BB i talk about the different types of cycles - IUI, stim cycle, FET - but in general, people outside of BB just get told we're trying another IVF cycle. even when i was doing IUI, i grouped it as "IVF" for most people - it's too hard to explain the difference!
absolutely BG, i get exhausted trying to explain the differences outside of BB! the media certainly gets it wrong a lot of the time which means we then have to unexplain what people think is going on because they read it in New Idea...