All I am trying to say is that not all food producers are the bad guys. We are a small family run business. We don't earn millions of dollars a year and we don't have to perform to increase returns to shareholders. And yes, you do fit into a 'market' whether you like it or not - as does anyone who prefers to buy a certain product. Yes you are an informed consumer, but you are able to find the products you want because the producers of those products have realised that there is a market for organic food, or food free from GM so they are going to cater for it and source, grow or sell the foods you want. So I'm not taking offense, but I am trying to educate as well by saying that some of what you said is misinformed and explain why so that others can make their own decisions. I'm just like you, trying to make sure that consumers know the truth about food . You should pop into the Ethical and aware living forum and see what discussions we have had there as well.