Arggh, I am craving soft boiled egg. So bad I could almost cry because I know I can't have it.

Sigh. So how do you distract yourself from cravings that you *know* you shouldn't indulge?
I wasn't too strict on myself, I was probably a bit naughty really. I still had the occasional poached egg, tiny amounts of brie cheese (only if I had just opened it and taken it out), coffee/coke, processed meats.