i found i had coke cravings too -think my body was just needing an energy boost...it was usually when i was feeling tired. i'd try and have something else with a bit of sugar and fiz instead - but didn't totally avoid it. I also had terrible cravings for coke and bundy rum - lol - but unfortunately i had to steer clear of that. That was the first thing i allowed myself once bub was born...a good friend bought some to the hospital as a gift!!!!